Facebook’s logo problems
Facebook recently announced a new pseudo-cryptocurrency, called Libra, along with a digital wallet service, Calibra, that will launch in 2020.
The internet was quick to point out the similarities between the Calibra logo and the logo of an online bank, Current. A comparison made easier because both logos were created by the same San Fransisco design agency, Character.
The whole situation is somewhat baffling.
The Calibra logo is meant to be a tilde and Libra has adopted a stacked tilde, ≋, as its currency symbol. As Fast Company points out, “using a tilde in front of a number implies its approximate value. So the logo strongly implies that the value of the currency Facebook is selling us on is uncertain in nature.”