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Automattic has bought Tumblr

The Verge is reporting that Automattic, the company behind WordPress, has purchased microblogging platform Tumblr from Verizon for less than $3 million.

In 2013, Tumblr was bought by Yahoo! for $1.1 billion.

The purchase should bring some stability to Tumblr, which has declined in popularity, but it will be interesting to see what benefits for WordPress might come from the purchase.