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Comparison of the Current and Calibra logos

Facebook’s logo problems

Facebook recently announced a new pseudo-cryptocurrency, called Libra, along with a digital wallet service, Calibra, that will launch in 2020.

The internet was quick to point out the similarities between the Calibra logo and the logo of an online bank, Current. A comparison made easier because both logos were created by the same San Fransisco design agency, Character.

The whole situation is somewhat baffling.

The Calibra logo is meant to be a tilde and Libra has adopted a stacked tilde, , as its currency symbol. As Fast Company points out, “using a tilde in front of a number implies its approximate value. So the logo strongly implies that the value of the currency Facebook is selling us on is uncertain in nature.”

Search Engine Optimisation Basics

A quick look at search engine optimisation covering basic terms and ideas to help you better understand how SEO can work with your digital marketing campaign.

Image of sample typography

Goodbye Google (Fonts)

A follow-up to the article about quitting the big five tech companies, this tutorial looks at how to use Google Fonts without using Google.

Developing with the big five

A recent Gizmodo series looks at how difficult it is to excise the big five tech companies from your life. What can or should developers do?

They sell a ton of stuff, but to think of Amazon as a retailer is really to miss the nature of Jeff Bezos' ambitions and what this company is really about. Amazon is interested in controlling the underlying infrastructure of the economy. One big piece of that is the online platform. What has happened now is that most people when they go to buy something online, they don't start at a search engine like they used to. They don't go to Google and put in a product and come up all sorts of different retailers, including Amazon. They just start at Amazon.

— Stacy Mitchell

Amazon: Why is this happening?